Why is it that Thurs SXSW edition is always the tuffest?

Bah, so apparently mob, schubas/lincoln hall, death + taxes, fader fort and filter are all competing on thursday. filter/fader no biggie, they're e'ryday. but shit, check out this line-up: http://filtermagazine.com/index.php/rsvp/sxsw/ Thursday's obvs where it's at - Minus the Bear, Uffie and Miike Snow? shit girl shit. life can be so hard sometimes. . .